The Hungary market accounts for nearly 8% of the Eastern European still wine market size. The market registered a compound annual growth rate (CAGR) of -4.6% during 2017-22 and -8.39% decline over 2021. According to GlobalData’s deep-dive analysis report, Hungary still wine market databook, white wine accounted for a notable share of 71% among various still wine segments in the market in 2022, followed by red wine. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.

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According to GlobalData’s company and brand analysis, Balatonboglari Borgazdasag Zrt, Csillagvolgy Pinceszet and Bock Panzio held significant shares in the Hungary still wine market in 2022. Concurrently, Bb, Gere Schubert and Bock led in terms of brand market share. Balatonboglari Borgazdasag Zrt had the leading market share by volume in 2022. Companies operating in the Hungary still wine market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.

GlobalData’s channel analysis reveals that hypermarkets & supermarkets were the key channel of purchase for still wine, along with on trade. Also, convenience stores recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.

Hypermarkets & supermarkets constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. On trade was the next preferred channel in the Hungary market.

Among the top Eastern European markets, Hungary accounted for the highest volume share in 2022, followed by Romania, Bulgaria, Slovak Republic, the Czech Republic, the Ukraine, and Poland.

With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.

To further understand and explore GlobalData’s insight into the still wine category and market forecast to 2027, buy the report here.

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