Sweet spreads inflation in Poland stood at -6.800% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 118 sweet spreads SKUs from companies such as Świeże Na Talerze, Primavika and Sądecki Bartnik that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Auchan Poland offered lowest prices of the total SKUs within the sweet spreads category from October through December 2023, followed by Barbora Poland and Odeo. According to the analysis, the price range of $5 and below was the most competitive, with 71 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Poland had greatest share of lowest prices for individual SKUs in sweet spreads in Poland in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for sweet spreads category by the retailers tracked by GlobalData. Among variants, the tracker revealed multiflower; honey and crunchy; peanut butter as the most popular (by number of SKUs) sweet spreads variants. These were priced 10.58% higher than the average price of a sweet spreads SKU.
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Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Poland, Barbora Poland, Odeo, Leclerc and Frisco. According to the analysis, Frisco had the lowest average unit price, while the retailer with the widest product assortment was Auchan Poland.
The report brings attention to the intricate pricing dynamics within the sweet spreads market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Poland, Barbora Poland and Odeo stood out as prominent e-retailers, providing competitive pricing for a substantial number of sweet spreads SKUs. However, to comprehensively grasp sweet spreads market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland sweet spreads market, buy the report here.
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