Still wine inflation in Chile stood at -12.100% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 88 still wine SKUs from companies such as 7 Colores, Morande and Carmen that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lider offered lowest prices of the total SKUs within the still wine category from October through December 2023, followed by Cava Morande and Jumbo. According to the analysis, the price range of $5 and $10 was the most competitive, with 39 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lider had greatest share of lowest prices for individual SKUs in still wine in Chile in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for still wine category by the retailers tracked by GlobalData. Among variants, the tracker revealed reserve; sauvignon blanc and sauvignon blanc as the most popular (by number of SKUs) still wine variants. These were priced 26.93% lower than the average price of a still wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lider, Cava Morande, Jumbo, and . According to the analysis, Jumbo had the lowest average unit price, while the retailer with the widest product assortment was Lider.
The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lider, Cava Morande and Jumbo stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in Chile, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Chile still wine market, buy the report here.