Sports drinks inflation in Qatar stood at 0.710% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 67 sports drinks SKUs from companies such as Gatorade, Gatorade Thirst Quencher and Oshee that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Qatar offered lowest prices of the total SKUs within the sports drinks category from October through December 2023, followed by Family and Getit. According to the analysis, the price range of $5 and below was the most competitive, with 61 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Qatar had greatest share of lowest prices for individual SKUs in sports drinks in Qatar in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for sports drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed orange and lemon-lime as the most popular (by number of SKUs) sports drinks variants. These were priced 30.43% higher than the average price of a sports drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Qatar, Family, Getit, PANDA QATAR and Lulu-Qatar. According to the analysis, PANDA QATAR had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Qatar.
The report brings attention to the intricate pricing dynamics within the sports drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, Family and Getit stood out as prominent e-retailers, providing competitive pricing for a substantial number of sports drinks SKUs. However, to comprehensively grasp sports drinks market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar sports drinks market, buy the report here.