Processed snacks inflation in Spain stood at -1.070% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 96 processed snacks SKUs from companies such as Eroski, Grefusa and Lay’s that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that SuperMercado offered lowest prices of the total SKUs within the processed snacks category from October through December 2023, followed by and . According to the analysis, the price range of $5 and below was the most competitive, with 96 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, SuperMercado had greatest share of lowest prices for individual SKUs in processed snacks in Spain in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for processed snacks category by the retailers tracked by GlobalData. Among variants, the tracker revealed ham; potato chips and tex mex; nachos as the most popular (by number of SKUs) processed snacks variants. These were priced 15.15% higher than the average price of a processed snacks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were SuperMercado, , , and . According to the analysis, SuperMercado had the lowest average unit price, while the retailer with the widest product assortment was SuperMercado.
The report brings attention to the intricate pricing dynamics within the processed snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, SuperMercado, and stood out as prominent e-retailers, providing competitive pricing for a substantial number of processed snacks SKUs. However, to comprehensively grasp processed snacks market in Spain, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Spain processed snacks market, buy the report here.