Popcorn inflation in South Africa stood at -3.540% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 52 popcorn SKUs from companies such as Woolworths, Sterkinekor and Jumpin Jack that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Makro offered lowest prices of the total SKUs within the popcorn category from October through December 2023, followed by Woolworths-South Africa and Pick n Pay. According to the analysis, the price range of $5 and below was the most competitive, with 46 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Makro had greatest share of lowest prices for individual SKUs in popcorn in South Africa in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for popcorn category by the retailers tracked by GlobalData. Among variants, the tracker revealed salted and butter flavour as the most popular (by number of SKUs) popcorn variants. These were priced 57.06% higher than the average price of a popcorn SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Makro, Woolworths-South Africa, Pick n Pay, and . According to the analysis, Pick n Pay had the lowest average unit price, while the retailer with the widest product assortment was Makro.
The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Makro, Woolworths-South Africa and Pick n Pay stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in South Africa, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the South Africa popcorn market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
