Packaged water inflation in Brazil stood at 14.550% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 38 packaged water SKUs from companies such as Crystal-Coca-Cola, Minalba and Crystal Light that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the packaged water category from October through December 2023, followed by Delivery Extra and Pao de Acucar. According to the analysis, the price range of $5 and below was the most competitive, with 33 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in packaged water in Brazil in Q4 2023.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mineral water and mineral water; no gas as the most popular (by number of SKUs) packaged water variants. These were priced 105.52% higher than the average price of a packaged water SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Pao de Acucar, Delivery Extra, Muffato and Shoppe. According to the analysis, Angeloni had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.
The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Delivery Extra and Pao de Acucar stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil packaged water market, buy the report here.