Lager inflation in South Africa stood at -10.290% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 48 lager SKUs from companies such as Castle, Amstel and Windhoek that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Lager pricing trends in South Africa

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Pick n Pay offered lowest prices of the total SKUs within the lager category from October through December 2023, followed by Makro and Woolworths-South Africa. According to the analysis, the price range of $15 and $20 was the most competitive, with 17 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Pick n Pay had greatest share of lowest prices for individual SKUs in lager in South Africa in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for lager category by the retailers tracked by GlobalData. Among variants, the tracker revealed premium and lager; can as the most popular (by number of SKUs) lager variants. These were priced 10.11% lower than the average price of a lager SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Pick n Pay, Makro, Woolworths-South Africa, and . According to the analysis, Woolworths-South Africa had the lowest average unit price, while the retailer with the widest product assortment was Pick n Pay.

The report brings attention to the intricate pricing dynamics within the lager market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Pick n Pay, Makro and Woolworths-South Africa stood out as prominent e-retailers, providing competitive pricing for a substantial number of lager SKUs. However, to comprehensively grasp lager market in South Africa, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the South Africa lager market, buy the report here.

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