Iced/rtd tea drinks inflation in Russian Federation stood at -0.180% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 24 iced/rtd tea drinks SKUs from companies such as VkusVill, Lipton and Arizona that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Vkusvill offered the lowest prices of the total SKUs within the iced/rtd tea drinks category from April through June 2023, followed by DAMART and Alphabet Taste. According to the analysis, the price range of $5 and below was the most competitive, with 24 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Vkusvill had the greatest share of lowest prices for individual SKUs in iced/rtd tea drinks in Russian Federation in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for iced/rtd tea drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed green tea and lemon as the most popular (by number of SKUs) iced/rtd tea drinks variants. These were priced 19.46% lower than the average price of a iced/rtd tea drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Vkusvill, DAMART, Alphabet Taste, and . According to the analysis, Vkusvill had the lowest average unit price, while the retailer with the widest product assortment was Vkusvill.
The report brings attention to the intricate pricing dynamics within the iced/rtd tea drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Vkusvill, DAMART and Alphabet Taste stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd tea drinks SKUs. However, to comprehensively grasp the iced/rtd tea drinks market in Russian Federation, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Russian Federation's iced/rtd tea drinks market, buy the report here.