Fruit powders inflation in Saudi Arabia stood at 3.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 5 fruit powders SKUs from companies such as Tang, Foster Clark’s and Smilee that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Danube offered lowest prices of the total SKUs within the fruit powders category from October through December 2023, followed by Othaim Markets and Carrefour. According to the analysis, the price range of $15 and $20 was the most competitive, with 3 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Danube had greatest share of lowest prices for individual SKUs in fruit powders in Saudi Arabia in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for fruit powders category by the retailers tracked by GlobalData. Among variants, the tracker revealed orange and mango as the most popular (by number of SKUs) fruit powders variants.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Danube, Othaim Markets, Carrefour, and . According to the analysis, Carrefour had the lowest average unit price, while the retailer with the widest product assortment was Danube.
The report brings attention to the intricate pricing dynamics within the fruit powders market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Danube, Othaim Markets and Carrefour stood out as prominent e-retailers, providing competitive pricing for a substantial number of fruit powders SKUs. However, to comprehensively grasp fruit powders market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia fruit powders market, buy the report here.