Fruit powders inflation in Canada stood at -7.590% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 16 fruit powders SKUs from companies such as Crystal Light, Tang and Country Time that were sold by e-retailers. Buy the report here.

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Premium Insights Quarterly Fruit Powders pricing trends in Canada

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Real Candian Superstore offered lowest prices of the total SKUs within the fruit powders category from October through December 2023, followed by Atlantic SuperMarket and Valu Mart. According to the analysis, the price range of $5 and below was the most competitive, with 14 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Real Candian Superstore had greatest share of lowest prices for individual SKUs in fruit powders in Canada in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for fruit powders category by the retailers tracked by GlobalData. Among variants, the tracker revealed lemon-lime and lemonade as the most popular (by number of SKUs) fruit powders variants. These were priced 3.68% lower than the average price of a fruit powders SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Real Candian Superstore, Atlantic SuperMarket, Valu Mart, Voila and . According to the analysis, Voila had the lowest average unit price, while the retailer with the widest product assortment was Real Candian Superstore.

The report brings attention to the intricate pricing dynamics within the fruit powders market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Real Candian Superstore, Atlantic SuperMarket and Valu Mart stood out as prominent e-retailers, providing competitive pricing for a substantial number of fruit powders SKUs. However, to comprehensively grasp fruit powders market in Canada, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Canada fruit powders market, buy the report here.

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