Fish & seafood inflation in Switzerland stood at -16.950% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 150 fish & seafood SKUs from companies such as Pelican, M-Classic and M-Budget that were sold by e-retailers. Buy the report here.

Smarter leaders trust GlobalData

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that MIGROS ONLINE offered lowest prices of the total SKUs within the fish & seafood category from October through December 2023, followed by Coop At Home and Volg Shop. According to the analysis, the price range of $5 and $10 was the most competitive, with 68 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, MIGROS ONLINE had greatest share of lowest prices for individual SKUs in fish & seafood in Switzerland in Q4 2023.

Analysis of the quarterly price data showed that MIGROS ONLINE offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed olive oil; tuna and breaded; fish finger as the most popular (by number of SKUs) fish & seafood variants. These were priced 22.1% lower than the average price of a fish & seafood SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were MIGROS ONLINE, Coop At Home, Volg Shop, Denner and . According to the analysis, Volg Shop had the lowest average unit price, while the retailer with the widest product assortment was MIGROS ONLINE.

The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, MIGROS ONLINE, Coop At Home and Volg Shop stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in Switzerland, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the Switzerland fish & seafood market, buy the report here.

Premium Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.