Carbonates inflation in the US stood at -0.010% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 785 carbonates SKUs from companies such as Polar Beverages, Hannaford and Coca-Cola that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Hannaford offered lowest prices of the total SKUs within the carbonates category from April through June 2023, followed by Wegmans and Coborns Delivers. According to the analysis, the price range of $5 and below was the most competitive, with 497 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Hannaford had greatest share of lowest prices for individual SKUs in carbonates in the US in Q2 2023.
Analysis of the quarterly price data showed that Staples offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed ginger ale and lemon-lime as the most popular (by number of SKUs) carbonates variants. These were priced 35.29% higher than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Hannaford, Wegmans, Coborns Delivers, Target and Staples. According to the analysis, LIDLUS had the lowest average unit price, while the retailer with the widest product assortment was Hannaford.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Hannaford, Wegmans and Coborns Delivers stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in the US, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the US carbonates market, buy the report here.