Carbonates inflation in the UAE stood at 0.010% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 210 carbonates SKUs from companies such as Barbican, Coca-Cola and Fanta that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Choithrams offered lowest prices of the total SKUs within the carbonates category from April through June 2023, followed by Trolley and Lulu Webstore. According to the analysis, the price range of $5 and below was the most competitive, with 119 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Choithrams had greatest share of lowest prices for individual SKUs in carbonates in the UAE in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for carbonates category by the retailers tracked by GlobalData. Among variants, the tracker revealed lemon-lime and caffeine included/standard as the most popular (by number of SKUs) carbonates variants. These were priced 4.19% higher than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Choithrams, Trolley, Lulu Webstore, Supermart and Noon. According to the analysis, Supermart had the lowest average unit price, while the retailer with the widest product assortment was Choithrams.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Choithrams, Trolley and Lulu Webstore stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in the UAE, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UAE carbonates market, buy the report here.