Breakfast cereals inflation in France stood at 21.790% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 122 breakfast cereals SKUs from companies such as Celnat, Grillon d’Or and FAVRICHON that were sold by e-retailers. Buy the report here.

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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Greenwiz offered lowest prices of the total SKUs within the breakfast cereals category from October through December 2023, followed by la Belle Vie and . According to the analysis, the price range of $5 and below was the most competitive, with 61 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Greenwiz had greatest share of lowest prices for individual SKUs in breakfast cereals in France in Q4 2023.

Analysis of the quarterly price data showed that no discounts were offered for breakfast cereals category by the retailers tracked by GlobalData. Among variants, the tracker revealed oat; flake; large and rice; flake as the most popular (by number of SKUs) breakfast cereals variants. These were priced 11.85% higher than the average price of a breakfast cereals SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Greenwiz, la Belle Vie, , and . According to the analysis, la Belle Vie had the lowest average unit price, while the retailer with the widest product assortment was Greenwiz.

The report brings attention to the intricate pricing dynamics within the breakfast cereals market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Greenwiz, la Belle Vie and stood out as prominent e-retailers, providing competitive pricing for a substantial number of breakfast cereals SKUs. However, to comprehensively grasp breakfast cereals market in France, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the France breakfast cereals market, buy the report here.

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