Bread & rolls inflation in Italy stood at 66.850% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 154 bread & rolls SKUs from companies such as Mulino Bianco, Carrefour and Carrefour Classic that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Italia offered lowest prices of the total SKUs within the bread & rolls category from October through December 2023, followed by Supermarket Italy and Etailian Food. According to the analysis, the price range of $5 and below was the most competitive, with 132 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Italia had greatest share of lowest prices for individual SKUs in bread & rolls in Italy in Q4 2023.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed bread crumbs and bread as the most popular (by number of SKUs) bread & rolls variants. These were priced 120.31% higher than the average price of a bread & rolls SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Italia, Supermarket Italy, Etailian Food, and . According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Italia.
The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Italia, Supermarket Italy and Etailian Food stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy bread & rolls market, buy the report here.
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