Bread & rolls inflation in Germany stood at 0.000% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 51 bread & rolls SKUs from companies such as GOLDÄHREN, Alnatura and Mestemacher that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Aldi offered lowest prices of the total SKUs within the bread & rolls category from October through December 2023, followed by EDEKA 24 and Alnatura. According to the analysis, the price range of $5 and below was the most competitive, with 51 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Aldi had greatest share of lowest prices for individual SKUs in bread & rolls in Germany in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for bread & rolls category by the retailers tracked by GlobalData. Among variants, the tracker revealed westphalian; pumpernickel and organic; spelled; bread as the most popular (by number of SKUs) bread & rolls variants. These were priced 5.74% higher than the average price of a bread & rolls SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Aldi, EDEKA 24, Alnatura, and . According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Aldi.
The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Aldi, EDEKA 24 and Alnatura stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany bread & rolls market, buy the report here.
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