Bread & rolls inflation in Canada stood at 1.680% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 629 bread & rolls SKUs from companies such as Ace Bakery, Compliments and Dempster’s that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the bread & rolls category from October through December 2023, followed by Valu Mart and Real Candian Superstore. According to the analysis, the price range of $5 and below was the most competitive, with 540 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in bread & rolls in Canada in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for bread & rolls category by the retailers tracked by GlobalData. Among variants, the tracker revealed white; bread and everything; bagel as the most popular (by number of SKUs) bread & rolls variants. These were priced 13.49% lower than the average price of a bread & rolls SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Valu Mart, Real Candian Superstore, Atlantic SuperMarket and Plantx Canada. According to the analysis, Real Candian Superstore had the lowest average unit price, while the retailer with the widest product assortment was Voila.
The report brings attention to the intricate pricing dynamics within the bread & rolls market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Valu Mart and Real Candian Superstore stood out as prominent e-retailers, providing competitive pricing for a substantial number of bread & rolls SKUs. However, to comprehensively grasp bread & rolls market in Canada, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Canada bread & rolls market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
