Beer & ale inflation in China stood at 10.530% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 164 beer & ale SKUs from companies such as Lost Coast Brewery, Tsingtao and Chimay that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the beer & ale category from April through June 2024, followed by Gome and GZ Grocery. According to the analysis, the price range of $5 and below was the most competitive, with 61 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in beer & ale in China in Q2 2024.
Analysis of the quarterly price data showed that Epermarket offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed white and original as the most popular (by number of SKUs) beer & ale variants. These were priced 9.62% higher than the average price of a beer & ale SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, Gome, GZ Grocery, NULL and NULL. According to the analysis, Gome had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
The report brings attention to the intricate pricing dynamics within the beer & ale market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, Gome and GZ Grocery stood out as prominent e-retailers, providing competitive pricing for a substantial number of beer & ale SKUs. However, to comprehensively grasp beer & ale market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China beer & ale market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
