Newell Brands has patented a rotatable child safety seat with a unique design allowing for rotation in multiple angles. The seat includes separate seat belt/LATCH tether pathways for forward and rearward-facing configurations. The innovative car seat design aims to enhance child safety and comfort during travel. GlobalData’s report on Newell Brands gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Newell Brands, Extrusion-based additive manufacturing was a key innovation area identified from patents. Newell Brands's grant share as of January 2024 was 70%. Grant share is based on the ratio of number of grants to total number of patents.

Rotatable child safety seat with multiple tether pathways

Source: United States Patent and Trademark Office (USPTO). Credit: Newell Brands Inc

A recently granted patent (Publication Number: US11884188B2) discloses a unique car seat design that includes a rotating pedestal allowing for a 180-degree rotation, coupled with a second portion that can also rotate at least 180 degrees with respect to the first portion. The seatbelt attachment pathway is configured to receive an automobile seatbelt, and the seat can change its recline angle as the second portion rotates. The second portion can rotate 360 degrees, and a rotation limiter tab ensures controlled movement. The design allows for securement in various predetermined rotational positions, including front-facing and rear-facing positions, with the seat adjusting between angled and upright positions accordingly.

Furthermore, the patent details a locking pin release mechanism for easy adjustment between rotational positions, with the base and seat having vertical axes offset from each other. The seatbelt attachment pathway is horizontally oriented, and the seat can rotate about a non-vertical axis. The coupling mechanism ensures secure positioning in different rotational orientations, enhancing the versatility of the car seat. The seat is non-removably coupled to the base, providing stability and safety during use. Overall, the patented car seat design offers a range of rotational options, recline angles, and securement features, catering to the comfort and safety of child passengers in vehicles.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.