Mars has been granted a patent for a cover assembly and packaging box design that allows for easy opening and closing of the box with a sliding cover mechanism. The innovative design reduces costs, enhances user experience, and ensures secure storage within the box. GlobalData’s report on Mars gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Mars, Filled confectionary manufacturing was a key innovation area identified from patents. Mars's grant share as of February 2024 was 56%. Grant share is based on the ratio of number of grants to total number of patents.

Sliding cover assembly for packaging box with lid opening mechanism

Source: United States Patent and Trademark Office (USPTO). Credit: Mars Inc

The granted patent (Publication Number: US11919681B2) discloses a cover assembly comprising a shield with an opening, a sliding cover, and a lid positioned between the shield and the sliding cover. The lid is rotatably connected to the shield and includes a raised portion that interacts with the sliding cover to open or close the opening. Additionally, the lid features a lid body and a raised portion that can be pushed by the sliding cover in different directions to drive the lid body to open or close the opening.

Furthermore, the cover assembly includes various configurations such as a second rotating shaft on the lid, a guide groove on the shield, and specific angles between the lid body and the opening. The shield is designed with a receiving groove and a moving element for sliding cover connection. The patent also covers a packaging box incorporating this cover assembly, where the shield is connected to the box body, allowing the opening to communicate with the cavity. These innovative features aim to provide a functional and aesthetically pleasing cover assembly for various applications.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.