LVMH Moet Hennessy Louis Vuitton has been granted a patent for a method of applying false eyelashes using a magnetic composition with fine magnetic particles and a magnetic false eyelash. The method involves specific percentages of magnetic particles and a base with magnets for attachment. GlobalData’s report on LVMH Moet Hennessy Louis Vuitton gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on LVMH Moet Hennessy Louis Vuitton, was a key innovation area identified from patents. LVMH Moet Hennessy Louis Vuitton's grant share as of January 2024 was 70%. Grant share is based on the ratio of number of grants to total number of patents.

A recently granted patent (Publication Number: US11819558B2) discloses a method for applying false eyelashes using a magnetic composition. The method involves applying a magnetic composition containing 20% to 55% magnetic particles, primarily a ferrite of formula Fe2O3, MO, on the eyelid. Subsequently, false eyelashes with a magnetic base are applied to the composition, allowing for easy and secure attachment.

The patent claims specify various characteristics of the magnetic particles, composition, and application method. These include the size of the magnetic particles, additional compounds in the composition, the liquid form of the composition, and the presence of specific polymers and polyols. The method also covers the dimensions of the magnet in the false eyelashes, the type of product for eye makeup containing the magnetic composition, and the specific formulas for the ferrite and magnetic particles. The detailed claims provide a comprehensive overview of the innovative method for applying false eyelashes using magnetic technology, offering a unique and potentially more convenient approach to enhancing eye makeup.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.