The Austria market accounts for nearly 5% of the Western European liqueurs market size. The market registered a compound annual growth rate (CAGR) of -0.8% during 2017-22 and 4% growth over 2021. According to GlobalData’s deep-dive analysis report, Austria liqueurs market databook, bitters accounted for a notable share of 49% among various liqueurs segments in the market in 2022, followed by cream liqueurs. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Diageo, Mast-Jagermeister and Davide Campari-Milano held significant shares in the Austria liqueurs market in 2022. Concurrently, Baileys, Jägermeister and Campari led in terms of brand market share. Diageo had the leading market share by volume in 2022. Companies operating in the Austria liqueurs market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that food & drinks specialists were the key channel of purchase for liqueurs, along with on trade. Also, hypermarkets & supermarkets recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Food & drinks specialists constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. On trade was the next preferred channel in the Austria market.
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Among the top Western European markets, Germany accounted for the highest volume share in 2022, followed by Austria, Spain, Finland, Republic of Ireland, the Netherlands, Denmark, the UK, Norway, Switzerland, France, Belgium, Sweden, Italy, and Portugal.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the liqueurs category and market forecast to 2027, buy the report here.
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