Levi Strauss & Co has patented a tool that enables users to create and preview apparel designs in 3D before production. The tool uses software and lasers to apply desired patterns on garments. Users can customize wear patterns, tint colors, and adjust design elements before finalizing. GlobalData’s report on Levi Strauss & Co gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Levi Strauss & Co, On-demand digital manufacturing was a key innovation area identified from patents. Levi Strauss & Co's grant share as of February 2024 was 100%. Grant share is based on the ratio of number of grants to total number of patents.

Digital design tool for creating and previewing apparel designs

Source: United States Patent and Trademark Office (USPTO). Credit: Levi Strauss & Co

A recently granted patent (Publication Number: US11925227B2) outlines a method involving a digital design tool for generating laser files with finishing patterns for garments. The tool allows users to edit these patterns by selecting different combinations of garment templates, wear patterns, and tint colors, saving them as unique finishing patterns. Additionally, the tool enables the creation of three-dimensional photorealistic visualizations of these finishing patterns on a computer screen, allowing users to adjust the positioning of light sources for enhanced visualization. The method also involves using these finishing patterns in a laser finishing machine to burn wear patterns on target garments, resulting in distinct garment products based on the selected finishing patterns.

Furthermore, the patent details the ability of the digital design tool to incorporate damage assets into the finishing patterns, such as shredded appearances, adding a unique visual element to the garments. The method includes generating three-dimensional visualizations of garments post-laser wash, showcasing wrinkling and shadowing effects for a more realistic representation. The tool allows users to manipulate the angle, rotation, and light source positioning of these visualizations on the computer screen, providing a comprehensive platform for designing and visualizing customized garment finishes. The patent emphasizes the creation of distinct product identifiers for each garment product, highlighting the differentiation between the various finishing patterns and resulting products.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.