Lego has been granted a patent for a toy construction system that includes marker construction elements recognizable by an image processing system. The system allows users to create virtual actions by connecting these elements to the toy construction model, triggering computer-generated images displayed on a screen. GlobalData’s report on Lego gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Lego, was a key innovation area identified from patents. Lego's grant share as of February 2024 was 76%. Grant share is based on the ratio of number of grants to total number of patents.
Interactive toy construction system with marker elements for image recognition
A recently granted patent (Publication Number: US11911709B2) describes a toy construction system that includes toy construction elements with marker construction elements that can be interconnected using a coupling mechanism. The system also involves a data processing system with a camera, image processor, and display. This system is designed to capture an image of a toy construction model, interpret certain elements as virtual buttons, detect marker construction elements within the image, trigger virtual actions based on their presence, and display a composite image combining the captured image with computer-generated imagery.
Furthermore, the patent details various aspects of the toy construction system, such as the detection of marker construction elements, the use of a regular grid to restrict positions and orientations of construction elements, the generation of computer-generated images based on marker positions, and the coupling mechanism involving protrusions and cavities for frictional engagement. The system also includes features like displaying computer-generated image elements at virtual button locations, triggering virtual actions based on marker insignias, and connecting marker elements to multiple virtual buttons for specific actions. Additionally, the patent covers a computer-implemented method for generating images of toy construction models, a data processing system with specific programming for these tasks, a computer program for executing the method, and a toy construction set with marker elements and user instructions for implementing the computer program on a data processing system.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
