Kellogg has patented a high-protein powdered food mix that can be reconstituted into a smoothie-like consistency. The mix includes a blend of whey protein powders, non-dairy creamer, hydrocolloid system, vegetable/fruit powder, and minerals. It can be mixed with various fluids like water, juice, or coffee. GlobalData’s report on Kellogg gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Kellogg, Dynamic premium pricing was a key innovation area identified from patents. Kellogg's grant share as of February 2024 was 79%. Grant share is based on the ratio of number of grants to total number of patents.

High-protein powdered food mix for smoothie-style viscosity

Source: United States Patent and Trademark Office (USPTO). Credit: Kellogg Co

A recently granted patent (Publication Number: US11896023B2) discloses a high-protein powdered food mix designed to be reconstituted into a smoothie-like consistency using various fluids. The mix comprises over 50% protein derived from a whey protein blend, including agglomerated whey protein powder, acidified whey protein powder, and high-fat whey protein powder. The whey protein blend is formulated with a specific ratio of these components to achieve the desired viscosity when mixed with fluids such as water, juice, coffee, or dairy cream.

Furthermore, the patent details the specific characteristics of each component in the powdered food mix, such as the particle size of the agglomerated whey protein powder, the pH range of the acidified whey protein powder, and the fat content of the high-fat whey protein powder. The mix also includes non-dairy creamer powder, a hydrocolloid powder system, vegetable and/or fruit powder, and essential minerals like calcium, potassium, and magnesium. The hydrocolloid powder system, comprising a blend of carrageenan powdered gums, plays a crucial role in determining the final consistency of the reconstituted smoothie. The patent emphasizes the non-fortified nature of the high-protein powdered food mix, highlighting the natural sources of calcium and magnesium present in the blend.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.