Heineken has been granted a patent for an interactive electronic toy system that challenges users to complete tasks using buttons, illuminators, and pressure sensors. The toy includes a challenge repository, housing, buttons, illuminators, sensors, and a processor. Users receive instructions, respond to challenges, and receive feedback. GlobalData’s report on Heineken gives a 360-degree view of the company including its patenting strategy. Buy the report here.

Smarter leaders trust GlobalData


Premium Insights Heineken NV - Company Profile

Buy the Report

Premium Insights

The gold standard of business intelligence.

Find out more

According to GlobalData’s company profile on Heineken, was a key innovation area identified from patents. Heineken's grant share as of February 2024 was 57%. Grant share is based on the ratio of number of grants to total number of patents.

Interactive electronic toy system with challenges and feedback

Source: United States Patent and Trademark Office (USPTO). Credit: Heineken NV

An interactive electronic toy system has been granted a patent (Publication Number: US11925875B2) that includes a challenge repository storing various challenges or games for users to complete. The system comprises a housing with transparent buttons, illuminators, pressure sensors, a processor, and a computer-readable storage medium with software modules. Users select challenges, receive instructions, respond by moving the housing or pressing buttons, and receive feedback based on their responses. The system also includes a power supply, illuminators providing illumination in multiple colors, an orientation sensor, a progress button, and a transceiver for communication with other devices. Challenges can include memory, maze, emotional intelligence, music, or coding challenges, with randomized aspects and changing button effects.

The method of providing challenges to users using the interactive electronic toy system involves selecting challenges from a repository, providing instructions, illuminating buttons for the challenge, receiving user responses through housing movements or button presses, and providing feedback based on the responses. Visual feedback is given through illuminators, and challenges can be randomized with changing button effects. The system can communicate with remote devices via a transceiver and offers various challenge options like memory, maze, emotional intelligence, music, or coding challenges. The method provides an engaging and interactive experience for users, utilizing transparent buttons, illuminators, pressure sensors, and orientation sensors to enhance the gameplay and feedback mechanisms for a diverse range of challenges.

To know more about GlobalData’s detailed insights on Heineken, buy the report here.

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.