Hallmark Cards patented a method that generates a unique identifier for visual media with pre-printed visual indications and a user’s handwritten signature. Fiducial marks on the media determine the signature’s location, stored in a user-experience server to associate with digital assets for personalized greetings. GlobalData’s report on Hallmark Cards gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Hallmark Cards, Intelligent toy robots was a key innovation area identified from patents. Hallmark Cards's grant share as of February 2024 was 65%. Grant share is based on the ratio of number of grants to total number of patents.
Generating unique identifiers for handwritten signatures on visual media
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A recently granted patent (Publication Number: US11900194B2) outlines a method for associating personalized greetings with handwritten markings on visual media. The method involves obtaining images of the visual medium from different devices, identifying personalized greetings based on the handwritten markings and fiducial marks, and storing these associations in a data store. The fiducial marks act as landmarks that help determine the size and location of the handwritten markings in absolute terms, allowing for accurate identification and association of personalized greetings.
Furthermore, the patent describes the use of printed watermarks on the visual medium to identify product classes and facilitate the association of digital assets with the handwritten markings. The method also includes analyzing the images to ensure all fiducial marks are present on the visual medium, providing instructions for scanning the medium, and outputting interfaces for selecting or creating digital assets. Overall, the patented method offers a systematic approach to associating personalized greetings with handwritten markings on various visual media, such as greeting cards or ornaments, enhancing the user experience and personalization options in digital communication.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
