Hallmark Cards. has filed a patent for methods and systems that involve associating a unique identifier with a digital presentation, which is linked to a tangible object. The patent includes receiving digital assets, determining media components to prepend and append to the assets, incorporating them into the presentation, and storing the unique identifier. GlobalData’s report on Hallmark Cards gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Hallmark Cards, Intelligent toy robots was a key innovation area identified from patents. Hallmark Cards's grant share as of September 2023 was 65%. Grant share is based on the ratio of number of grants to total number of patents.
The patent filed is for a method of associating a unique identifier with a digital presentation
A recently filed patent (Publication Number: US20230252703A1) describes a method for associating a unique identifier with a digital presentation. The method involves receiving an instruction to associate the unique identifier with a tangible object, such as a greeting card. The digital presentation includes a first digital asset, which is influenced by the determination of a first media component and a second media component. The prepended and appended content, along with the digital asset, are incorporated into the digital presentation. The unique identifier is then associated with the digital presentation in a data store.
The unique identifier can take various forms, including a QR code, a bar code, an alpha-numeric string, an RFID component, or an NFC component. In the case of a tangible object like a greeting card, the unique identifier can be printed on the object, such as through a sticker affixed to it.
The method also allows for customization based on sender and recipient profiles, as well as the tangible object and the digital presentation itself. Customizations can be proposed automatically, and they can be contextually relevant to the tangible object.
Another aspect of the patent involves presenting a customized greeting. Physical items are associated with unique identifiers, and a user interface is provided to receive common digital content. When a unique identifier is indicated, supplemental content is automatically determined based on the attributes of the corresponding physical item. The composite presentation, including the supplemental content and the common digital content, is then presented on a remote device.
The patent also mentions various types of digital assets that can be included in the digital presentation, such as digital games, monetary gifts, customized items, playlists, videos, and augmented-reality presentations. The first media component and second media component can include personalized greetings, animations, textual content, greetings, or personalized salutations.
Overall, this patent describes a method for associating unique identifiers with digital presentations, allowing for customization based on sender and recipient profiles, as well as the tangible object and the digital content itself. The method enables the creation of personalized and interactive digital presentations for various purposes, including greetings and gifts.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
