Hallmark Cards. has filed a patent for systems and methods enabling customization of greeting cards. The technology involves generating personalized digital animated versions of cards based on user input, utilizing 3D models and textures. The patent aims to enhance the personalization of digital greetings. GlobalData’s report on Hallmark Cards gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Hallmark Cards, Intelligent toy robots was a key innovation area identified from patents. Hallmark Cards's grant share as of January 2024 was 65%. Grant share is based on the ratio of number of grants to total number of patents.
Customizable digital greeting card creation system
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The patent application (Publication Number: US20230419577A1) describes a method implemented on computer-storage media that enables the customization of digital greeting cards. The method involves presenting a user interface for customization, receiving personalization information, generating an image file based on the information, storing the data and image file, associating a link with the customized card, and creating a digital animated version of the greeting card from a 3D model. The animated version can include various elements such as text, links to monetary value or games, videos, sound recordings, and pictures, catering to a personalized and interactive user experience.
Furthermore, the patent application details additional features such as incorporating temporal and location information in the personalization data to dictate when and where the digital animated version of the greeting card is presented. It also includes mechanisms like question prompts to ensure the recipient engages with the card interactively. The system described in the patent involves multiple computing devices, datastores storing personalization data, and a rendering engine that generates textures based on the data to create an animated 3D greeting card. The technology aims to enhance the digital greeting card experience by offering a customizable, interactive, and visually appealing platform for users to express their sentiments creatively.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
