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The soft drinks category in 2018 - Review

The past year has seen significant change in the soft drinks and water sectors, precipitated by that immutable force - necessity. A look bac...

Why soft drinks is trapped in a plastic corner

Faced with relentless campaigning and mounting public concern about plastic pollution, soft drinks companies have no choice but to act to mi...


Richard Corbett | 15 Nov 2018

In recent years, the health & wellness trend has set the scene for low-calorie soft drinks to boom. The US, however, has provided little but headaches for soft drinks companies. Until now. Richard Corbett investigates.


Ian Shackleton | 23 Oct 2018

Ian Shackleton, just-drinks' resident analyst, has some sage advice for those listed drinks companies out there who are sniffing around the cannabis sector. He also considers the growing importance of corporate governance, while preparing the ground for a lively few days of third-quarter results.


Lucy Britner | 11 Oct 2018

The last five years have seen a raft of drinks firms launch all kinds of venture capital funds, incubator units and start-up accelerators as they look to enter new categories or invest in new technologies.


Richard Corbett | 9 Oct 2018

The ongoing fallout from the merger of Keurig Green Mountain and Dr Pepper Snapple Group earlier this year has prompted soft drinks commentator Richard Corbett to consider how companies should consider their options when it comes to chasing growth.

Latest Interviews

Dean Best | 18 Sep 2018

PepsiCo is to take its Nutrition Greenhouse accelerator programme to North America after launching the initiative in Europe, where it is in its second year. Dean Best spoke to PepsiCo executive Daniel Grubbs about why the US food and drinks giant is bringing the scheme to its domestic market, what it has learnt so far and why such programmes are important strategically to one of the largest players in the sector.


Olly Wehring | 22 Jul 2014

Last week, we published the first part of our interview with Dr Mehmood Khan, chief scientific officer at PepsiCo and head of global research & development. Here, in the second and final part, Dr Khan gives us a tour of the inner workings of PepsiCo's R&D approach and defines success and failure for his department.

Latest News

Andy Morton | 11 Dec 2018

The US is on the verge of signing off a new bill to legalise industrial hemp that could see The Coca-Cola Co and PepsiCo target the CDB category, an analyst has said.


Andy Morton | 7 Dec 2018

PepsiCo is to launch a new Mountain Dew CSD that claims to give video gamers increased accuracy and alertness.


Lucy Britner | 5 Dec 2018

PepsiCo's new CEO has highlighted key consumer trends as the company completes the US$3.2bn acquisition of SodaStream.


Simon Harvey | 13 Nov 2018

PepsiCo has announced the first start-up enterprises to join its Nutrition Greenhouse incubator programme in North America.


Lucy Britner | 8 Nov 2018

PepsiCo has announced a new plant-based drink for the US under its Quaker brand.


Andy Morton | 6 Nov 2018

The American Beverage Association has defended its members after a New York Times article revealed the amount of funding The Coca-Cola Co and PepsiCo are giving to anti-grocery tax ads.


Andy Morton | 26 Oct 2018

PepsiCo has pledged to use 25% recycled content in its plastic packaging by 2025, following a similar promise by The Coca-Cola Co.


Andy Coyne | 11 Oct 2018

Leading soft drinks companies including The Coca-Cola Co and PepsiCo have underlined the importance of sustainability after Greenpeace labelled them the world's worst offenders for plastic waste.


Andy Morton | 9 Oct 2018

China's Kweichow Moutai is the world's most future-proofed beverage company, according to a new global ranking.


Olly Wehring | 2 Oct 2018

PepsiCo has reported a stronger third quarter for its drinks operations in North America, with the performance in the latest three months bringing sales from the unit to parity in the year so far.


Andy Coyne | 2 Oct 2018

The Coca-Cola Co has joined Unilever and Nestle in making it through to the second stage of bidding for GlaxoSmithKline (GSK)'s Indian nutrition business, according to reports from the country.


Olly Wehring | 27 Sep 2018

A blind taste test in the UK has prompted PepsiCo to claim that Pepsi Max was found to taste better among consumers than regular Coca-Cola.


Andy Morton | 18 Sep 2018

PepsiCo is to match its on-premise glassware with its retail bottle packaging in the UK as it looks to boost brand awareness for the sugar-free Pepsi Max variant.


Stuart Todd | 12 Sep 2018

PepsiCo has found a willing buyer for its Tropicana fruit juice production and bottling facility in France, with Munich-based investment holding company Navigator Capital lining up a move.


Andy Morton | 10 Sep 2018

PepsiCo has joined some of its biggest soft drinks rivals in a research alliance to develop more sustainable packaging.


Richard Woodard | 7 Sep 2018

PepsiCo has set a target of achieving 50% recycled plastic (rPET) in the company's bottles across the European Union by 2030, with an interim goal of 45% by 2025.


Andy Morton | 23 Aug 2018

Beverages have been placed ninth out of 15 in a list of industries ranked by their "brand intimacy".


Andy Morton | 22 Aug 2018

PepsiCo has reassured its bottling partners its US$3.2bn takeover of SodaStream International will not see it turn away from them, according to a Bloomberg report.


Lucy Britner | 21 Aug 2018

PepsiCo's North America division has created an operating entity that will focus on incubating and accelerating its smaller, emerging brands.


Andy Morton | 20 Aug 2018

PepsiCo is to buy SodaStream International in what could be the final acquisition of CEO Indra Nooyi's leadership.


Andy Morton | 6 Aug 2018

PepsiCo's long-standing CEO, Indra Nooyi, is to step down, handing over the reins of the world's second-biggest beverage company to Ramon Laguarta.


Richard Woodard | 25 Jul 2018

PepsiCo has signed up to become an official marketing partner of The Madison Square Garden Co (MSG), with effect from 1 September.

Latest blogs

Andy Morton | 31 Mar 2016

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor.


Andy Morton | 21 Mar 2016

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

Company research

Soft Drinks in Venezuela

Soft Drinks in Venezuela

Manufacturers’ and consumers’ decisions are strongly influenced by the hyperinflationary environment developing in Venezuela during 2017. On the supply side, manufacturers cannot avoid transferring co...

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Carbonates in the United Arab Emirates

Carbonates in the United Arab Emirates

While consumption of sugary soft drinks in the United Arab Emirates remains high, the government has already made significant strides to counter rising obesity rates via health awareness campaigns. Du...

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Soft Drinks in Vietnam

Soft Drinks in Vietnam

All soft drinks categories recorded positive performances in 2017, with some seeing strong double-digit growth in total volume terms. These included sports drinks, juice drinks, still bottled water an...

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