Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider the consumer’s complicated relationship with the past. Spirits commentator Neil Ridley investigates.
Why the past isn’t all it’s cracked up to be, for younger consumers – Comment
Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider the consumer's complicated relationship with the past. Spirits commentator Neil Ridley investigates.
