Grupo Modelo has become the latest company to cut out the middle man when it comes to delivering alcohol to consumers' homes. The Anheuser-Busch InBev-owned company announced last week that its successfully-trialled ModeloNow platform would become a fixture in the north of Mexico.
Direct sales – Can drinks companies do better than retailers? – Comment
Grupo Modelo has become the latest company to cut out the middle man when it comes to delivering alcohol to consumers' homes.