The deal, which industry sources estimate has cost around US$24m, is the first significant play by the Budweiser brewer’s craft beer board. Established in late 2012, the board’s aims include seeking out craft beer opportunities.
Comment – Will Blue Point Buy Be First of Many for Anheuser-Busch InBev?
Anheuser-Busch InBev’s swoop for Blue Point Brewing Company, announced this week, is further evidence of how seriously the global brewer is taking the threat, and opportunity, craft beer represents.
February 7, 2014