I can’t remember precisely when I first saw the BRIC acronym. Indeed, with only ten years’ experience of the drinks industry, it seems to be have been around longer than I have. I can remember, however, how the four markets were heralded as the next big things for the global drinks industry.
Comment – Wehring’s Way – Brazil: A(nother) Headache from the BRIC Wall
I can't remember precisely when I first saw the BRIC acronym. Indeed, with only ten years' experience of the drinks industry, it seems to be have been around longer than I have. I can remember, however, how the four markets were heralded as the next big things for the global drinks industry.