The path for international soft drinks companies in India has been littered with potholes. But, as a relative calm sets in, Richard Corbett assesses the opportunities and suggests how to hit the big time in the country.
Comment – Soft Drinks & Water – Invest in PR – and Cricket – to Unlock Indian Promise
The path for international soft drinks companies in India has been littered with potholes. But, as a relative calm sets in, Richard Corbett assesses the opportunities and suggests how to hit the big time in the country.