Alcoholic drinks producers in the UK are in danger of falling for the divide and rule strategy.
It may be one of the oldest tricks in the political handbook, but that is because it has proved too invaluable to be left behind.
This is a message the UK drinks industry should remember as it considers its position on a range of policies currently being trumpeted to tackle excess drinking.
There is growing tension between the on-trade and the off-trade in the UK, with ever larger clumps of mud being thrown from one camp at the other.
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