The news last month that PepsiCo is to invest heavily in the Vietnamese market has been followed this week by a significant play in the country by another leading Western FMCG group, Heinz. Both moves give credence to a growing consensus amongst business circles that the South-East Asian country is one of a handful of emerging markets primed for reliable growth and consequently a flurry of investment from the West.
Comment – CBC – If You Ask Me … – Investors Look Beyond the BRICs to the CIVETS
The news last month that PepsiCo is to invest heavily in the Vietnamese market has been followed this week by a significant play in the country by another leading Western FMCG group, Heinz