As the end of the year approaches, Larry Nelson looks back at the impact the craft beer segment has had on the broader beer category in 2014. The multi-national brewers’ need to play in craft is no longer about simply riding the growth wave, argues Nelson, it’s much more about basic survival.
Comment – Beer – Trend of the Year 2014: Convergence
As the end of the year approaches, Larry Nelson looks back at the impact the craft beer segment has had on the broader beer category in 2014. The multi-national brewers' need to play in craft is no longer about simply riding the growth wave, argues Nelson, it's much more about basic survival.