Big companies draping their names over an event through sponsorship does not necessarily hold sway over increasingly savvy consumers, argues Hackney-dwelling Pete Brown. These days people want something in return.
Comment – Beer – London 2012: The Lesson for Sponsors
Big companies draping their names over an event through sponsorship does not necessarily hold sway over increasingly savvy consumers, argues Hackney-dwelling Pete Brown. These days people want something in return.