A year ago, the day before Hallowe’en was something of a horror show for Campari. The Aperol maker’s shares tumbled after a set of Q3 results that missed market expectations and, more worryingly, the company set out plans to revamp its product portfolio and cut costs, moves one analyst called “the mother of all resets”. All that came just six weeks after the surprise resignation of a CEO who had only been in the job for five months.
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By GlobalData
