Molson Coors Beverage Co is a producer and distributor of beer and other beverage products recognized for Business Expansion, Environmental, Investments, Marketing and Product Launches in the 2022 Just Drinks Excellence Awards.
The company launched a number of notable new product lines in 2022 including a clear attempt to expand its hard seltzer offering. This included expanding its arrangement with The Coca-Cola Co to launch an alcoholic line from juice brand Simply called Simply Spiked Lemonade in the US. The company also introduced a draught version of its Three Fold hard seltzer across the UK on-premise channel.
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Other launches included Blue Moon Lightsky Tropical Wheat, Leinenkugel’s Juicy Peach, Rekorderlig Blood Orange Cider and Vizzy Mimosa Hard Seltzer
Molson Coors also undertook a number of environmental projects including a plan to eliminate plastic rings from its Coors Light brand’s packaging worldwide
Molson Coors also undertook a number of environmental projects including a plan to eliminate plastic rings from its Coors Light brand’s packaging worldwide. Elsewhere the company also announced a series of upgrades to improve the environmental credentials of its brewing operations in Colorado including reducing waste at the facility by 35%, capture 30% more carbon dioxide and reduce energy usage by 30%.
The company also invested in its capacity including a new packaging warehouse in Texas, which will enable Molson Coors to internalise storage, packaging, shipping and logistics for variety packs of its canned beverages including its Topo Chico Hard Seltzer and Vizzy brands.
Company Profile
Molson Coors Beverage Co produces, develops, and distributes beer and other beverage products.
The company markets products under Blue Moon, Grolsch, Hop Valley, Molson Canadian, Cobra, Corona Extra, Coors Light, Miller High Life, Steel Reserve, Coors, Lowenbrau, Kamenitza, Molson Canadian, Mickey’s, and Thunderbolt, among others.
It also offers licensed premium brands including Dos Equis, Heineken, Moretti, Sol, Strongbow cider, and Heineken 0.0.
The company has manufacturing facilities in Canada, the US, Europe, and other international markets. It distributes products through on-premise and off-premise channels that include bars, restaurants, convenience stores, grocery stores, liquor stores, and other retail outlets. MCBC is headquartered in Golden, Colorado, the US.
