All articles by Jens Kastner

Jens Kastner

Flavour first – the importance of innovation for alcohol-free brands

The market for alcohol-free drinks is on the rise but taste remains critical to convince more consumers. Jens Kastner looks at how brands are innovating to try to grow their audience.

How energy crisis and inflation are hitting Germany’s beer market

After a challenging 2022 for those operating in Germany’s beer market, the picture hardly looks more promising next year.