The group said that Coca-Cola is a symbol of Western dominance over developing countries. The association is seen as a marginal group which has previously concerned itself with issues such as Muslim dietary requirements and the posting of prayer signs, and is not part of the Federation of Malaysian Consumer Associations. But analysts say an escalation of the boycott could threaten the jobs of local people employed by Coca-Cola in Malaysia, some 60% of which are Muslim.
MALAYSIA: Consumer group calls for Coke boycott
The Muslim Consumers Association of Malaysia has called for the country's 7,000 Muslim restaurant owners to boycott Coca-Cola products. The call comes just before the peak period of the Aidil Fitri celebrations which take place over a long weekend beginning this Thursday.