US: Bud Light Lime biggest new brand of ’09
Bud Light Lime has been named the most successful drinks brand launch on the US market in 2009, in a list dominated by brand extensions, according to research group Information Resources Inc (IRI).
Bud Light Lime has been named the most successful drinks brand launch on the US market in 2009, in a list dominated by brand extensions, according to research group Information Resources Inc (IRI).