Leading Champagne group Vranken-Pommery Monpole has outperformed its sector in 2009, limiting a sales decline to 5% and reporting a rise in net profits for the year.

Net sales for the 12 months to the end of December fell to EUR269.8m (US$363.7m), down 5.6% on EUR285.8m in 2008, Vranken-Pommery Monopole said today (30 March). Volume sales for 2009 were level with the year before.

The group’s share price rose by 3% on the Paris Stock Exchange after its results beat Champagne sector averages of a 9% fall in volume sales and a 17% slide in value sales over the year.

Vranken-Pommery said that it was not immune to consumers trading down to cheaper bottles, and the group reported a 5% drop in price mix.

Operating profits slipped by 18% to EUR42.3m.

But, cost reductions throughout the year helped the Charles Lafitte brand owner to increase net profits by almost 8% to EUR18.2m.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The firm said that it expects improved demand for Champagne in 2010.

“Vranken-Pommery Monopole is confident of a recovery, from 2010, in demand from its major international customers and partners,” said the group. It also predicted a return to growth for the premium end of the market.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.