Anheuser-Busch InBev has lined up what it claims to be its largest on-pack promotion for the Budweiser beer brand in the UK.
The brewer said late last week that the push, entitled ‘Predict & Win’, forms part of the brand’s sponsorship deal with this year’s FIFA World Cup tournament in South Africa.
The promotion will run across 10m packs in the UK – not including Northern Ireland – and will offer consumers credits to make match predictions during the tournament
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