The rainy season, which usually sets in from July brings little cheer to soft drink manufacturers. But in most parts of India this year’s rainfall arrived as late as October and soft drink consumption has increased by 15% to 20% compared with previous year’s monsoon season consumption.

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GlobalData Strategic Intelligence

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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