Over the last 12 months, we’ve sat down with senior executives at some of the largest companies – and some of the most interesting up-and-coming firms – in the drinks industry to hear how they have navigated what has been another challenging year. Here we present the ten most popular interviews, with our audience keen to hear more about how their peers (and rivals) were grappling with some of the big issues in the sector.
“Luxury spirits will rebound” – Diageo’s faith in demand for pricier fare
Demand for upmarket spirits has weakened as consumers tighten their belts but Julie Bramham, the MD of Diageo’s “luxury” spirits division, tells Fiona Holland why she remains upbeat.
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“People are time poor. Convenience is something they are looking for” Moju co-founder Charlie Leet-Cook on trends in the functional market
Moju co-founder Charlie Leet-Cook says functional shots is “at the real early stages” but there is “massive headroom” to grow.
“There’s a lot of low-hanging fruit here” – Butterfly Equity and new wine asset The Duckhorn Portfolio look to future
In January, executives from Butterfly Equity and its new asset The Duckhorn Portfolio discussed how they plan to grow the business and their thoughts on the overall market for US wine.
Suntory Global Spirits on why UK business “punches above its weight”
Suntory Global Spirits’ Nick Temperley tells Just Drinks’ Fiona Holland how the company’s new UK commercial business plans to make the most of “pockets of growth” in a declining spirits market.

“We tripled our business last year and our target is to repeat that this year” – Hip Pop founders talk goals for gut-health soft-drinks
Just Drinks sat down with Hip Pop’s founders to discuss the company’s expansion plans, competition in functional soft drinks and its recent moves to redesign its range.
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By GlobalData“We want to be the Coca-Cola of non-sweet drinks” – Cans CEO Dominic Rice
In March, Cans CEO Dominic Rice discussed the company’s strategy to stand out in a crowded market for no-added-sugar soft drinks and its wider expansion plans.
“We’re only scratching the surface” – Tenzing co-founder Huib van Bockel on how Heineken can help UK energy-drinks firm grow
Tenzing co-founder Huib Van Bockel sets out how Heineken’s investment can help the UK energy-drinks business.

Italian Wine Brands on ambition to be “market leader in Italian wine”
Just Drinks sat down at London Wine Fair with Alessandro Vella, general manager of the group’s B2B division IWB Italia, which manages its production sites and wholesale channel, to discuss the outlook for Italian and global wine consumption, tariffs and the company’s ambition to become an international “market leader” for Italian wine.
“The purpose of a partner is to accelerate the growth momentum” – Nestlé waters chief sets out stall for Perrier maker
“We are shifting from being a water-first company to waters and better-for-you beverages” – Muriel Lienau told Just Drinks in November.
“The goal is to make Arkansas the place best known for producing sake outside of Japan” – Origami Sake co-founder Matt Bell
With a Japan-trained sake master now in its employ, the company is confident its product can appeal to the country’s wine drinkers. Andy Coyne spoke to co-founder Matt Bell.