Non-alcoholic spirits producer Crossip has entered Australia through a new distribution agreement with drinks wholesaler Paramount Liquor.
The UK-based business has previously made attempts to enter the market but Crossip CEO Tim Blake confirmed to Just Drinks those earlier efforts did not fully materialise.
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“We have had interest and some false starts in the past, but now we’re launching with a proper partner,” Blake said.
Crossip’s products are now available through Paramount Liquor and distributed across Australia by the Paramount Connect Portfolio Manager field team from this month.
Its range of bottled 0% abv spirits includes the variants Dandy Smoke, Pure Hibiscus and Blazing Pineapple.
The group’s co-founder and CEO told Just Drinks Paramount was “actively opening conversations with key on-trade groups and premium retail”, and that listings were expected to be confirmed in the first quarter of 2026 “as the brand rolls out”.
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By GlobalDataIn a statement, the non-alc spirits maker said the entry into Australia was part of its broader push overseas, “and reflects the surging global demand for premium alcohol-free alternatives”.
Blake said: “Launching in Australia is a hugely exciting moment for Crossip. The non-alcoholic category continues to grow at pace globally, and Australia stands out as a particularly dynamic, sophisticated and forward-thinking market.”
Crossip’s products are now sold in close to 20 markets. The group’s largest markets continue to be the Middle East and the UK, Blake told Just Drinks.
He added that Crossip is seeing “real momentum” in Asia, particularly in Hong Kong, and in parts of Europe, such as Belgium, which he said was “a consistently strong performer”.
While the company does not publicly disclose net sales or net income numbers, Blake said the business is on course for “significant year-on-year growth from 2024 into 2025″, mainly due to expansion in global markets.
Crossip is also in talks about “a number of new markets”, the CEO said. “If these progress as expected, we hope to announce additional territories in the early part of 2026.”
Looking to next year, Blake said Europe was “a major focus for new market expansion”, while the company also plans to “strengthen” its presence in the Middle East, including in the UAE and Saudi Arabia.
